Series · SENTIDO · 03 of 10
Fragrance and aroma
Both words have a technical meaning. They aren't synonyms. Fragrance is the smell of dry ground coffee, before water. Aroma is the smell of the brewed drink.
Two moments of the same coffee. They don't smell alike.
What you smell when we grind isn't what you'll find in the cup. It's worth smelling both times.