Series · SERVICIO · 02 of 10
The colour
The same coffee served in white porcelain or a transparent glass does not taste the same.
Sensory neuroscience has measured it: the visual contrast of dark coffee against a white background predisposes the brain to perceive greater intensity and body, balancing acidity and sweetness before the first sip.
The colour of the cup is not a decorative decision; it is the first stimulus in tasting.